Helping you make sense of the jargon

Artwork Approval

An iterative process of distributing print ready files to an unlimited number of stakeholders to provide input, comment, approve/ reject until the file is ready for market.

Business Process

Consists of tasks, data, documents, milestones, internal and external Users and should meet the defined System, People and Management objectives.


The CMYK colour model (process colour, four colour) is a subtractive colour model, used in colour printing, and is also used to describe the printing process itself.  CMYK refers to the four inks used in colour printing: cyan, magenta, yellow and key (black) (source:


When the same software infrastructure and architecture is applied across all deployments but can deliver specific individual requirements without the need to write specific code (customized).  A configurable solution, such as Smartflow, is easy to implement and deploy out of the box.

Consumer Packaged Goods (CPG)

CPG is a very broad term that refers to any product that is intended to be used and replaced in a short period of time.  The CPG industry consists of the companies that produce and market these goods. (source:>business)


Software that is specifically coded for each Client deployment.  A customized approach results in higher costs, higher complexity, less flexibility and reliability.

Development Roadmap

Gap Systems have a quarterly optional upgrade of Smartflow with point releases in between.

Fair Use Licensing Policy

Our ‘Fair User Licensing Policy’ allows an unlimited amount of Users to be assigned to Smartflow. Smartflow is designed to be a collaborative tool to be used by all the internal departments but also external supply chain partners and Customers that are within the project scope irrespective of frequency of use.

Functionality Bundle

Smartflow has an extensive functionality set to deliver the most efficient business process solution to manage Marketing and NPD processes. We provide a number of functionality modules that enables each client to have a cost optimized solution that reflects their requirements.

Intellectual Property

Intellectual Property refers to the ownership of intangible and non physical goods (source:  Gap Systems Ltd own the IP for both Smartflow and DaVinci.


The repetition of a process e.g. an artwork usually goes through a number of approval iterations/ cycles and is amended before it has a final approval status.

Java Applet

Java is a set of several computer software products and specifications from Oracle Corporation that provides a system for developing application software and deploying it in a cross platform computing environment (  Many corporate IT environments restrict the use of Java within their IT infrastructure.  Smartflow and DaVinci DO NOT require Java technology.

KPI Analysis

Key Performance Indicators are defined by an organization for reporting purposes to measure success and identify areas that require improvement.

Marketing Resource Management (MRM)

Provides the software infrastructure to support Marketing Operations Management.  Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness (source:

New Product Development (NPD)

The complete process of bringing product to market from ideation to launch.

‘Out Of The Box’ / ‘Off The Shelf’

Software with features and functionality that work immediately without the need for customization or modification.

Product Lifecycle Management (PLM)

Is the process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to launch.  PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise (source:

Service Level Agreement (SLA)

The section in the service contract where a service is formally defined e.g  Gap Systems Software Services Agreement, as standard, has many performance SLA criteria based around maintenance, response and technical support services.

Silverlight Plugin

Microsoft Silverlight is an application framework for writing and running rich internet applications, with features and purposes similar to Adobe Flash (Source: en.wikipedia.or/wiki/Microsoft_silverlight).  Many corporate IT environments restrict the use of Silverlight within their IT infrastructure.  Smartflow and DaVinci DO NOT require Silverlight technology.

Spot Colour Density

A Spot Colour is any colour generated by an ink (pure or mixed) that is printed.  DaVinci technology provides the functionality to check colour density of a print ready file as standard.

User Interface

The on-screen layout of information that is presented to the User.


A workflow consists of an orchestrated and repeatable pattern of business activity enabled by the systematic organization of resources into processes that transform materials, provide services or process information.  (source: