….needed to bring process control back in-house to manage their entire NPD lifecycle.

Case Study

Re-evaluation of Supplier Model

Client Profile

Client Type

Leading Foodservice Wholesale Distributor



Project Scope

Global Scope

Internal & External Product Supply Chain

Initial Scope

Full end to end NPD process to include briefing, product development, supplier selection, supplier approval, technical/ commercial, artwork approval, print & production, depot.


Not required.

Client Strategic Objective

  • To track the full NPD process for their quality ingredients to finished meals including their own brand ranges
  • Replacement of an internal manual process and to regain control of Digital Assets from Artwork Vendors
  • Implementation time 3 months

Client Challenges

  • The idea to launch process was tracked using Excel and Email, which was manual and time consuming, error prone with no visibility of the projects
  • Reporting was virtually non existent and highly manual
  • The Artwork Vendors held all their digital assets within their systems, which was viewed as a business risk, created additional costs and access was a challenge


  • Successfully met Go Live within the three month time scale to cover the entire end to end process – product idea to launch
  • All New Product Development Assets centralized into Smartflow
  • Full visibility of projects and instant reporting capability